It’s taken me quite awhile to learn this lesson. I now know it’s true.

Wisdom from Seth Godin:

What “no” means

I’m too busy
I don’t trust you
This isn’t on my list
My boss won’t let me
I’m afraid of moving this forward
I’m not the person you think I am
I don’t have the resources you think I do
I’m not the kind of person that does things like this
I don’t want to open the door to a long-term engagement
Thinking about this will cause me to think about other things I just don’t want to deal with

What it doesn’t mean:

I see the world the way you do, I’ve carefully considered every element of this proposal and understand it as well as you do and I hate it and I hate you.

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